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Most Cited Patents · E-Commerce

Most cited e-commerce patents

Ranked by forward citations — the online transactions, recommendation systems, and digital payments inventions that later patents built upon most.

Patents ranked

30

Total citations

8,854

Top patent

1,636 cit

1

How Amazon's One-Click Ordering Works for Online Purchases

How Amazon's One-Click Ordering Works for Online Purchases

Amazon's 1999 patent describes how a customer can buy an item online with just one click, bypassing a traditional shopping cart by using pre-stored payment and shipping information.

US5960411Amazon com Inc19991,636 citations

2

How RSA Public-Key Encryption Keeps Digital Messages Secret

How RSA Public-Key Encryption Keeps Digital Messages Secret

This patent describes the foundational RSA algorithm, a method for securely sending messages where anyone can encrypt a message using a public key, but only the intended recipient can decrypt it using a secret private key.

US4405829Massachusetts Institute of Technology19831,015 citations

3

How to Build Complex Database Searches Using Venn Diagrams

How to Build Complex Database Searches Using Venn Diagrams

A method for searching databases by visually connecting Venn diagrams to represent complex logical relationships between different sets of data.

US5966126Individual1999859 citations

4

How Websites Get Ranked by Importance

How Websites Get Ranked by Importance

This patent describes a computer method for scoring documents in a linked database, like the internet, by considering the importance of other documents that link to them, helping search engines find better results.

US6285999Leland Stanford Junior University2001818 citations

5

Prodigy's System for Interactive Online Information and Shopping

Prodigy's System for Interactive Online Information and Shopping

Prodigy's 1994 patent outlines an interactive online system that delivered news, shopping, and banking to personal computers by breaking applications into 'objects' stored locally or remotely, and used user data for targeted ads.

US5347632Prodigy Services Co1994808 citations

6

How Websites Remember You Using Stored Data

How Websites Remember You Using Stored Data

Netscape's 1998 patent on storing small pieces of website information (like login details or preferences) on your computer so the website can recall them later, enabling personalized experiences and smoother navigation.

US5774670Netscape Communications Corp1998508 citations

7

How Stores Make Custom Products On-Demand with Remote Approval

How Stores Make Custom Products On-Demand with Remote Approval

This patent describes a system where a store can make a custom product for a customer, but only after getting permission and the necessary design information from a central, remote office.

US4528643FPDC Inc1985498 citations

8

How Google Ads Detect Which Web Page You Are Viewing

A method for web browsers to identify the correct webpage address to show relevant advertisements, even when the ad code is hidden inside a frame.

US7136875Google LLC2006427 citations

9

How Netscape Created the Secure Socket Layer (SSL) for Web Security

How Netscape Created the Secure Socket Layer (SSL) for Web Security

Netscape's 1995 patent defining the architecture for SSL, the foundational technology that allows browsers to securely transmit encrypted data over the internet.

US5657390Netscape Communications Corp1997383 citations

10

How Digital Media Purchases and Downloads Work

How Digital Media Purchases and Downloads Work

A 1990 patent describing the basic process of paying for digital audio or video content over a phone line and downloading it to a personal device.

US5191573Individual1993260 citations

11

How the QR Code Works

How the QR Code Works

The 1995 patent by Toyota Central R&D Labs that invented the QR code, using three distinct corner squares with a unique 1:1:3:1:1 pixel ratio to let scanners instantly find and read the code from any angle.

US5726435Toyota Central R&D Labs Inc1998250 citations

12

Smart Ranking of Emails and Files Based on How You Click

Smart Ranking of Emails and Files Based on How You Click

IBM's 1999 patent on automatically sorting lists of items, like emails, by watching which ones you click first and updating a mathematical model of your preferences in the background.

US6370526International Business Machines Corp2002135 citations

13

How Amazon Optimizes Website Loading Speeds by Managing Domain Requests

A system that tests different ways to distribute website resources across multiple domains to find the fastest way to load a webpage for users.

US7930393Amazon Technologies Inc2011123 citations

14

How Phones Store and Rotate Ads Locally by Breaking Rules

Sprint's 2006 patent on a system that downloads a pool of ads to a phone and uses an on-device manager to decide which ad to show, even breaking its own rules to make sure lagging ad campaigns get seen.

US8423408Sprint Communications Co LP2013119 citations

15

How Servers Combine Global and Local Content for Personalized Web Displays

How Servers Combine Global and Local Content for Personalized Web Displays

A 1997 Microsoft patent describing how a server can mix general content with specific local details to create a personalized experience for users based on their location or demographics.

US6122658Microsoft Corp2000111 citations

16

How a Smart System Verifies and Updates Customer Data

This patent describes an automated system that uses artificial intelligence to pick the best ways to check and update information about people or businesses, choosing from methods like web searches, phone calls, or direct mail.

US8285656Consumerinfo com Inc2012102 citations

17

How Dynamic Web Applications Use Templates to Fetch Data

A method for web applications to use abstract templates that automatically connect to back-end databases based on the user's device or platform.

US7111231Intellisync LLC200678 citations

18

How Amazon Delivers Content Faster Using Local Servers

Amazon's 2016 patent describes a system for breaking down digital content into smaller pieces and storing them on servers located near users to speed up downloads and reduce network traffic.

US9332078Amazon Technologies Inc201675 citations

19

Predicting User Interests Based on Who Looks at Whose Profile

Predicting User Interests Based on Who Looks at Whose Profile

A method for predicting what a user might be interested in by analyzing the web of connections created when people view each other's social media profile pages.

US8311950Google LLC201273 citations

20

How CDNs Use Client-Side Code to Speed Up Web Downloads

Amazon's patent on using client-side code like JavaScript to dynamically rewrite website links so they point directly to the fastest content delivery server, bypassing traditional DNS routing bottlenecks.

US9544394Amazon Technologies Inc201769 citations

21

How Facebook Ranks Search Results Based on Your Friends' Activity

A method for ranking search results by prioritizing links that your social network friends have clicked on previously.

US8914392Facebook Inc201466 citations

22

Square's System for Predicting Orders and Guiding Couriers

This 2018 patent from Square describes a system that predicts which restaurants will get orders and tells delivery drivers where to wait to be ready.

US10133995Square Inc201863 citations

23

How IMDb Knew If You'd Go to a Movie or Concert

This 2015 IMDb patent describes a system that predicts if you'll attend an event, like a movie, by checking your phone's location near the event time and place, then sending you related content.

US9202233IMDb com Inc201562 citations

24

How to Automatically Track and Act on Internet Domain Name Expirations

How to Automatically Track and Act on Internet Domain Name Expirations

This patent describes a system that automatically checks when internet domain names are set to expire, calculates how much time is left, and can notify a user or even try to register the domain once it becomes available.

US8037168ESDR Network Solutions LLC201155 citations

25

How Eventbrite Recommends Events Based on Your Social Network

A system that suggests events to you by analyzing your social media connections and your past attendance history to see what your friends are doing.

US8700540Eventbrite Inc201451 citations

26

How Uber Calculates Ride-Pooling Times to Keep Detours Reasonable

Uber's 2015 patent on matching multiple riders into a single shared vehicle by calculating whether the detour will keep everyone's arrival times within an acceptable limit compared to a private ride.

US9939279Uber Technologies Inc201849 citations

27

How Search Engines Rank Images Using User Ratings

A system that improves image search results by combining how well an image matches a search term with how highly users have rated that image elsewhere.

US7836050Microsoft Corp201046 citations

28

How Amazon Optimizes Where to Store Products to Avoid Stockouts

A mathematical method for deciding how many items to stock in different warehouses to minimize the cost of running out of products.

US8732039Amazon Technologies Inc201441 citations

29

How to Verify Anonymous Users Using Third-Party Identity Services

A method for a system to identify and authorize a user it doesn't know by asking a different, trusted service that already has the user's information.

US8688813Oracle International Corp201439 citations

30

How Virtual Fitting Rooms Work for Online Shopping

A method for creating a virtual dressing room where a user's photo is combined with images of clothing from different websites to see how they look together.

US6903756Jarbridge Inc200535 citations

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