Delivering Targeted Ads and Digital Content to Remote Kiosks
A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests.
Original patent title: “Systems and methods for advertising on remote locations”
A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests. Granted to Mediaport Entertainment Inc in 2019 with 27 claims.
Key facts
Coverage
What does this patent actually cover?
This patent describes a system where a central server manages digital content and ads for remote kiosks. It uses a 'semi-dynamic' transfer method: the central server pushes some content during scheduled times to optimize network traffic, while the kiosk requests remaining pieces in real-time as users interact with it. The system tracks user browsing and transaction history to customize the ads shown on the kiosk's display. For example, if a user browses for a specific movie at a kiosk, the system uses that data to display ads for related merchandise or future screenings on the kiosk screen.
The gap
What does this patent NOT cover?
- Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.
- Does not cover advertising systems that do not incorporate user-specific browsing or transaction data.
- Does not cover simple static digital signage that displays the same content to every user regardless of their activity.
These exclusions are unique to PatentBrief — derived from the actual claim language, not patent-office boilerplate.
What made this novel
The system intelligently splits data delivery into two modes: proactive background updates for efficiency and reactive real-time requests for immediate user needs, effectively masking network latency.
Schematic visualization of the patent's claim structure. Hand-drawn diagrams in progress for each landmark patent.
Where you've seen this
Real-world examples
Interactive movie rental kiosks
Digital music or media download stations in retail stores
Customized promotional kiosks in shopping malls
Why it matters
The bigger picture
This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces.
Filed
April 3, 2006
Granted
February 19, 2019
Market context
Who's building on this
Companies in this space
The technology is relevant to companies managing large networks of interactive retail kiosks and digital out-of-home advertising platforms. While Mediaport Entertainment is the assigneeassigneeThe entity that owns the patent — usually the inventor's employer or a company.Read more →, the concepts of edge-caching and personalized ad-insertion are now standard practices for major digital signage and retail technology providers.
Market impact
This patent represents a period where retail businesses sought to digitize the point-of-sale experience. It highlights the shift toward using granular user data to drive advertising revenue in physical spaces, a precursor to the sophisticated tracking now common in online retail environments.
Claim 1 — Plain English
What this patent covers
This patent describes a system where a central server manages digital content and ads for remote kiosks. It uses a 'semi-dynamic' transfer method: the central server pushes some content during scheduled times to optimize network traffic, while the kiosk requests remaining pieces in real-time as users interact with it. The system tracks user browsing and transaction history to customize the ads shown on the kiosk's display. For example, if a user browses for a specific movie at a kiosk, the system uses that data to display ads for related merchandise or future screenings on the kiosk screen.
The clever bit
The system intelligently splits data delivery into two modes: proactive background updates for efficiency and reactive real-time requests for immediate user needs, effectively masking network latency.
What it does not cover
- Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.
- Does not cover advertising systems that do not incorporate user-specific browsing or transaction data.
- Does not cover simple static digital signage that displays the same content to every user regardless of their activity.
Patent timeline
Application submitted to the patent office
Application published, typically 18 months after filing
Patent officially issued
PatentBrief Score
Impact Score
Early stage
Citation count
0/40
No citations yet
Claim breadth
18/20
Very broad protection
Recency
10/20
Granted 5–10 years ago
Assignee scale
0/20
Independent or smaller assigneeassigneeThe entity that owns the patent — usually the inventor's employer or a company.Read more →
PatentBrief Impact Score — based on citation count, claim breadth, recency, and assignee scale. Not a legal assessment.
Heuristic Value Estimate
What this patent might be worth
$6K – $19K
Midpoint $12K · expired or expiring · industry ×1.6
Heuristic only — blends forward/backward citation counts, claim scope, time remaining, litigation history, and CPC-derived industry baseline. Real valuations need a professional appraisal.
The original legal language
Original claims
27 claims as filed with the patent office.
Concepts involved
Citations
Patent lineage
Cite this patent
Butler, J., & Nakada, M. (2019). Delivering Targeted Ads and Digital Content to Remote Kiosks (U.S. Patent No. 10,210,529). U.S. Patent and Trademark Office. https://patentbrief.org/patent/us/10210529/shopify-app-store
Auto-generated from the patent record. Double-check author order and the issue date against the official USPTO document before submitting.
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Common Questions
Frequently Asked Questions
What does Delivering Targeted Ads and Digital Content to Remote Kiosks cover?
A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests.
Who owns patent US 10210529?
Mediaport Entertainment Inc owns this patent, granted in 2019.
When does this patent expire?
This patent is expected to expire on February 19, 2039, when the invention enters the public domain.
What problem does this patent solve?
This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces.
What does this patent NOT cover?
Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.
Patent monitoring