Delivering Targeted Ads and Digital Content to Remote Kiosks

A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests.

What it covers

This patent describes a system where a central server manages digital content and ads for remote kiosks. It uses a 'semi-dynamic' transfer method: the central server pushes some content during scheduled times to optimize network traffic, while the kiosk requests remaining pieces in real-time as users interact with it. The system tracks user browsing and transaction history to customize the ads shown on the kiosk's display. For example, if a user browses for a specific movie at a kiosk, the system uses that data to display ads for related merchandise or future screenings on the kiosk screen.

What it doesn't cover

• —Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.
• —Does not cover advertising systems that do not incorporate user-specific browsing or transaction data.
• —Does not cover simple static digital signage that displays the same content to every user regardless of their activity.

The clever bit

The system intelligently splits data delivery into two modes: proactive background updates for efficiency and reactive real-time requests for immediate user needs, effectively masking network latency.

Why it matters

This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces.

Real-world examples

• 1.Interactive movie rental kiosks
• 2.Digital music or media download stations in retail stores
• 3.Customized promotional kiosks in shopping malls