Inventor

Andreas Arning

Patents indexed

Year range

2002

Associated with

International Business Machines Corp

Years active

2002

Total patents

Most recent

2002

Frequent collaborator

Rakesh Agrawal

Domains

advertisingsearche-commerceinternet-business-modelsauctions

Activity by decade

2000s

Patents

US 6370526·2002·International Business Machines Corp

Google AdWords — The Auction System That Made Search Profitable

Google's 2006 patent describes the pay-per-click auction mechanism behind AdWords — where advertisers bid for keywords, ads are ranked by bid multiplied by quality, and Google only charges when someone clicks, creating the business model that funds the modern internet.