How Software Automatically Picks the Best Way to Send Job Ads

A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals.

What it covers

This system acts as a smart matchmaker for job postings. It looks at a job and a potential candidate, then analyzes data to decide which platform—like email, social media, or messaging—will most likely result in that person applying. The system generates a unique URL for every message, which allows it to track exactly where a lead came from. If a person shares a job link and someone else applies through it, the system automatically credits the original sharer for the referral, even if the applicant applied for a different job than the one originally sent.

What it doesn't cover

• —Does not cover manual selection of communication channels by human recruiters.
• —Does not cover job boards that do not use unique tracking URLs for referral attribution.
• —Does not cover systems that lack a mechanism for tracking referral paths between multiple users.
• —Does not cover general advertising optimization that is not specifically tied to job referral tracking.

The clever bit

The system doesn't just track the original message; it tracks the referral chain. It can credit a recruiter for a hire even if the candidate applied for a different job than the one originally sent, provided the link was shared within a specific 'look-back' period.

Why it matters

This patent addresses the 'black box' of recruitment marketing. By automating the selection of communication channels and providing a rigorous way to track referrals, it helps companies quantify the return on investment for their hiring efforts. It formalizes the process of social recruiting, turning informal word-of-mouth into a trackable, data-driven business metric.

Real-world examples

• 1.Jobvite's automated social recruiting platform
• 2.Applicant tracking systems with referral bonus automation
• 3.Internal employee referral portals