How Devices Automatically Tag and Monetize Real-World Events
A system for capturing data about a specific moment or location—like a song playing or a vehicle passing—to automatically trigger online searches and sponsor payments.
Patent Number
US 8356005
Status
Active
Filing Date
July 6, 2010
Grant Date
January 15, 2013
Expiration
~July 2030 (estimated)
Claims
88
Assignee
Individual
Inventors
John Reimer
Citations
4 forward · 127 backward
What it covers
This patent describes a method for a device to capture an 'event stamp'—a collection of data points like GPS coordinates, time, and radio station identifiers—when a user activates a button. Once this data is sent to a server, the system automatically searches a database to identify the specific event, such as a song currently playing on the radio or a business location. Crucially, the system then triggers a financial transaction, requesting that a sponsor associated with that event be credited with monetary compensation. For example, a user could press a button on a keychain while listening to a song, and the system would identify the track, find the radio station, and log a marketing credit for that station.
What it doesn't cover
- —Does not cover general-purpose GPS tracking that lacks an 'event stamp' function triggered by a specific user action.
- —Does not cover systems that identify events without a server-side database lookup.
- —Does not cover manual event logging that does not include automated financial crediting of a sponsor.
- —Does not cover audio recognition that occurs entirely locally on the device without network communication.
The clever bit
The innovation lies in binding the 'event stamp'—a bundle of heterogeneous data like GPS and radio IDs—directly to a financial settlement mechanism, effectively turning a user's physical context into a billable advertising event.
Why it matters
This patent touches on the intersection of physical world interaction and digital advertising. It provides a framework for 'offline-to-online' attribution, where physical actions are tracked to prove the effectiveness of broadcast media or location-based advertising. It represents an early attempt to bridge the gap between traditional radio or physical transit and digital performance marketing.
Real-world examples
- 1.Shazam-style music identification linked to affiliate revenue
- 2.Smart keychains for logging radio advertisements
- 3.Location-based marketing triggers for transit systems
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US 8356005 · 2026