How a Smart System Verifies and Updates Customer Data

This patent describes an automated system that uses artificial intelligence to pick the best ways to check and update information about people or businesses, choosing from methods like web searches, phone calls, or direct mail.

What it covers

This system automatically verifies and updates data, such as customer contact information. It includes a "data selection module" (Claim 1) that picks data to be checked. An "artificial intelligence module" (Claim 1) then decides which verification methods to use, like web-crawling, phone calls (tele-verification), or emails, based on how well those methods worked in the past (Claim 1). For example, if the system needs to verify a person's address, the AI might first try a low-cost web search. If that's not enough, it might then use a more expensive phone call for a smaller group of records, using the results to see how good the web search was (Claim 2, 3). The AI can also adapt its choices over time by monitoring how effective each method is (Claim 4).

What it doesn't cover

• —Does not cover systems that verify data using only one fixed method, without an AI module choosing between options.
• —Does not cover manual data verification processes where a human decides the method for each record.
• —Does not cover systems that select verification methods without considering prior results or cost data (Claim 1, 2).
• —Does not cover systems that verify data without the ability to update or append information as a result of the verification.
• —Does not cover systems that only segment data without an AI module selecting methods based on those segments (Claim 9).

The clever bit

The truly novel aspect is the "artificial intelligence module" that dynamically selects and adapts data verification methods based on their past effectiveness, cost, or characteristics of the data itself. This moves beyond simple rule-based systems to a more intelligent, self-optimizing approach.

Why it matters

Accurate customer and business data is crucial for many industries, from marketing to fraud prevention. This patent outlines a systematic, intelligent approach to keeping that data fresh and reliable, which helps companies save money by using the most efficient verification methods. Consumerinfo.com Inc., the assignee, operates in the credit reporting and identity protection space, where data accuracy is paramount.

Real-world examples

• 1.Credit reporting agencies updating consumer profiles
• 2.Marketing companies cleaning customer lists
• 3.Identity verification services checking user details
• 4.Business directories ensuring contact information is current
• 5.Fraud detection systems validating suspicious data points