How Apps Use Timed Content to Enforce Health Behavior Changes
A system for health apps that locks users out of missed daily lessons and forces them to move forward to the next scheduled module instead of catching up.
Patent Number
US 12431234
Status
Active
Filing Date
December 20, 2021
Grant Date
September 30, 2025
Expiration
~December 2041 (estimated)
Claims
23
Assignee
McNeil AB
Inventors
Danielle Giuseffi, Sophie Edgar, Desislava Ivanova, Ming Dong, Kevin J. Wildenhaus, Justin Mellinger
Citations
1 forward · 6 backward
What it covers
This patent describes a software mechanism that forces users to follow a strict chronological schedule for health-related content, such as smoking cessation programs. If a user fails to access a specific module during its designated 'active' window, the system locks that content permanently. When the user tries to access the missed content later, an 'enforcement module' blocks them and notifies them that the module is no longer available. The system then directs the user to wait for the next scheduled module, ensuring the user stays on a predefined path rather than skipping or delaying lessons.
What it doesn't cover
- —Does not cover systems that allow users to access missed content at any time (on-demand learning).
- —Does not cover health behavior programs that do not use a time-locked enforcement mechanism.
- —Does not cover manual overrides where a user can unlock previous modules by contacting support.
- —Does not cover general notification systems that simply remind users to complete a task without blocking access.
The clever bit
The system treats missed content as a permanent state change rather than a simple 'to-do' item, effectively using software to force a 'no-turning-back' psychological commitment to the program schedule.
Why it matters
This patent reflects a shift in digital health toward 'behavioral design,' where software developers use friction and scarcity to influence human habits. By preventing users from 'cramming' or skipping ahead, the system attempts to mimic the structure of professional coaching. It is a commercial tool for companies like McNeil AB to increase engagement and adherence in digital therapeutics.
Real-world examples
- 1.Smoking cessation mobile apps
- 2.Digital pregnancy health coaching platforms
- 3.Structured dietary habit-formation applications
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US 12431234 · 2026