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US 6370526

Google AdWords — The Auction System That Made Search Profitable

Google's 2006 patent describes the pay-per-click auction mechanism behind AdWords — where advertisers bid for keywords, ads are ranked by bid multiplied by quality, and Google only…

Statusactive

Granted2002

Expires2019

Claims38

Forward citations135

Prior art3

AssigneeInternational Business Machines Corp

InventorsAndreas Arning, Ramakrishnan Srikant +2

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