# How Software Automatically Picks the Best Way to Send Job Ads

> A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals.

- **Patent:** US 9811783
- **Original title:** Method and system for channel optimization
- **Owner:** Jobvite Inc
- **Granted:** 2017
- **Status:** Active
- **Times cited:** 2
- **Field:** software, ecommerce, ai_ml

## What it does

This system acts as a smart matchmaker for job postings. It looks at a job and a potential candidate, then analyzes data to decide which platform—like email, social media, or messaging—will most likely result in that person applying. The system generates a unique URL for every message, which allows it to track exactly where a lead came from. If a person shares a job link and someone else applies through it, the system automatically credits the original sharer for the referral, even if the applicant applied for a different job than the one originally sent.

## What it does NOT cover

- Does not cover manual selection of communication channels by human recruiters.
- Does not cover job boards that do not use unique tracking URLs for referral attribution.
- Does not cover systems that lack a mechanism for tracking referral paths between multiple users.
- Does not cover general advertising optimization that is not specifically tied to job referral tracking.

## The clever bit

The system doesn't just track the original message; it tracks the referral chain. It can credit a recruiter for a hire even if the candidate applied for a different job than the one originally sent, provided the link was shared within a specific 'look-back' period.

## Real-world examples

1. Jobvite's automated social recruiting platform
2. Applicant tracking systems with referral bonus automation
3. Internal employee referral portals

## Why it matters

This patent addresses the 'black box' of recruitment marketing. By automating the selection of communication channels and providing a rigorous way to track referrals, it helps companies quantify the return on investment for their hiring efforts. It formalizes the process of social recruiting, turning informal word-of-mouth into a trackable, data-driven business metric.

## Frequently asked questions

### What does How Software Automatically Picks the Best Way to Send Job Ads cover?

A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals.

### Who owns patent US 9811783?

Jobvite Inc owns this patent, granted in 2017.

### When does this patent expire?

This patent is expected to expire on November 7, 2037, when the invention enters the public domain.

### What is patent US 9811783 cited by?

This patent has been cited by 2 later patents that build on its ideas.

### What problem does this patent solve?

This patent addresses the 'black box' of recruitment marketing. By automating the selection of communication channels and providing a rigorous way to track referrals, it helps companies quantify the return on investment for their hiring efforts. It formalizes the process of social recruiting, turning informal word-of-mouth into a trackable, data-driven business metric.

### What does this patent NOT cover?

Does not cover manual selection of communication channels by human recruiters.

**Full plain-English explainer:** https://patentbrief.org/patent/us/9811783/uber-surge-pricing

**Original patent:** https://patents.google.com/patent/US9811783

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_Source: PatentBrief — https://patentbrief.org. Patent facts are from public records; the plain-English explanation is PatentBrief's._