# How Software Automatically Picks the Best Way to Send Job Ads > A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals. - **Patent:** US 9811783 - **Original title:** Method and system for channel optimization - **Owner:** Jobvite Inc - **Granted:** 2017 - **Status:** Active - **Times cited:** 2 - **Field:** software, ecommerce, ai_ml ## What it does This system acts as a smart matchmaker for job postings. It looks at a job and a potential candidate, then analyzes data to decide which platform—like email, social media, or messaging—will most likely result in that person applying. The system generates a unique URL for every message, which allows it to track exactly where a lead came from. If a person shares a job link and someone else applies through it, the system automatically credits the original sharer for the referral, even if the applicant applied for a different job than the one originally sent. ## What it does NOT cover - Does not cover manual selection of communication channels by human recruiters. - Does not cover job boards that do not use unique tracking URLs for referral attribution. - Does not cover systems that lack a mechanism for tracking referral paths between multiple users. - Does not cover general advertising optimization that is not specifically tied to job referral tracking. ## The clever bit The system doesn't just track the original message; it tracks the referral chain. It can credit a recruiter for a hire even if the candidate applied for a different job than the one originally sent, provided the link was shared within a specific 'look-back' period. ## Real-world examples 1. Jobvite's automated social recruiting platform 2. Applicant tracking systems with referral bonus automation 3. Internal employee referral portals ## Why it matters This patent addresses the 'black box' of recruitment marketing. By automating the selection of communication channels and providing a rigorous way to track referrals, it helps companies quantify the return on investment for their hiring efforts. It formalizes the process of social recruiting, turning informal word-of-mouth into a trackable, data-driven business metric. ## Frequently asked questions ### What does How Software Automatically Picks the Best Way to Send Job Ads cover? A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals. ### Who owns patent US 9811783? Jobvite Inc owns this patent, granted in 2017. ### When does this patent expire? This patent is expected to expire on November 7, 2037, when the invention enters the public domain. ### What is patent US 9811783 cited by? This patent has been cited by 2 later patents that build on its ideas. ### What problem does this patent solve? This patent addresses the 'black box' of recruitment marketing. By automating the selection of communication channels and providing a rigorous way to track referrals, it helps companies quantify the return on investment for their hiring efforts. It formalizes the process of social recruiting, turning informal word-of-mouth into a trackable, data-driven business metric. ### What does this patent NOT cover? Does not cover manual selection of communication channels by human recruiters. **Full plain-English explainer:** https://patentbrief.org/patent/us/9811783/uber-surge-pricing **Original patent:** https://patents.google.com/patent/US9811783 --- _Source: PatentBrief — https://patentbrief.org. Patent facts are from public records; the plain-English explanation is PatentBrief's._ ## Related patents Semantically similar inventions in the PatentBrief corpus: - [How Referral-Based Text Message Marketing Systems Work](https://patentbrief.org/patent/us/10204358/shopify-payments) — A system that tracks web browsing to send personalized text message offers to users, incentivizing them to share those offers with friends to grow a subscriber database. - [How Computers Automatically Target Ads Based on Trending Internet Memes](https://patentbrief.org/patent/us/8429011/facebook-ad-targeting) — A system that finds trending internet topics, measures how fast they are spreading, and automatically places relevant advertisements on the web pages where those topics are being discussed. - [How Software Automatically Ranks and Manages Online Customer Feedback](https://patentbrief.org/patent/us/8983975/facebook-news-feed-ranking) — A system that automatically finds, scores, and prioritizes online mentions of a company so they can respond to the most important conversations first. - [How Software Automatically Filters Employee Survey Results Based on Management Roles](https://patentbrief.org/patent/us/12112345/starship-production-line) — A system that automatically restricts who can see specific employee survey results by mapping organizational reporting lines through a digital object graph. - [How Software Predicts What You Need Based on Your Coworkers](https://patentbrief.org/patent/us/7685160/ntfs-file-system) — A system that uses the browsing history and work habits of your colleagues to automatically build a personalized dashboard of links and content you are likely to need next.