{
  "patent_number": "US 9811783",
  "country": "US",
  "title": "How Software Automatically Picks the Best Way to Send Job Ads",
  "original_title": "Method and system for channel optimization",
  "summary": "A system that uses data analytics to choose the most effective communication channel for sending job advertisements to specific people and tracks the resulting referrals.",
  "what_it_does": "This system acts as a smart matchmaker for job postings. It looks at a job and a potential candidate, then analyzes data to decide which platform—like email, social media, or messaging—will most likely result in that person applying. The system generates a unique URL for every message, which allows it to track exactly where a lead came from. If a person shares a job link and someone else applies through it, the system automatically credits the original sharer for the referral, even if the applicant applied for a different job than the one originally sent.",
  "what_it_does_not_cover": [
    "Does not cover manual selection of communication channels by human recruiters.",
    "Does not cover job boards that do not use unique tracking URLs for referral attribution.",
    "Does not cover systems that lack a mechanism for tracking referral paths between multiple users.",
    "Does not cover general advertising optimization that is not specifically tied to job referral tracking."
  ],
  "filed": "2011-06-24",
  "granted": "2017-11-07",
  "expires": null,
  "status": "active",
  "holder": "Jobvite Inc",
  "holder_url": "https://patentbrief.org/company/jobvite-inc",
  "inventors": [
    {
      "name": "Adam Hyder",
      "url": "https://patentbrief.org/inventor/adam-hyder"
    },
    {
      "name": "Varun Aggarwal",
      "url": "https://patentbrief.org/inventor/varun-aggarwal"
    },
    {
      "name": "Syed Mohammed Ali",
      "url": "https://patentbrief.org/inventor/syed-mohammed-ali"
    },
    {
      "name": "Changsheng Chen",
      "url": "https://patentbrief.org/inventor/changsheng-chen"
    },
    {
      "name": "Kam Wing Chu",
      "url": "https://patentbrief.org/inventor/kam-wing-chu"
    }
  ],
  "times_cited": 2,
  "tags": [
    "software",
    "ecommerce",
    "ai_ml"
  ],
  "abstract": "A method for selecting a communication channel. The method includes identifying a job, identifying a target for the job, determining a characteristic of the target, obtaining analytic information using the characteristic, identifying, using the analytic information, a first communication channel of a plurality of communication channels over which to send a first job message for the job to the target, wherein a conversion rate associated with the first communication channel is higher than any conversion rate associated with any other of the plurality of communication channels and wherein the conversion rates are determined using the analytic information, and generating the first job message, wherein the first job message is associated with a first URL, and wherein the first URL is associated with the job, a sender, the target, and the first communication channel, and sending the first job message over the first communication channel to the target.",
  "url": "https://patentbrief.org/patent/us/9811783/uber-surge-pricing",
  "markdown_url": "https://patentbrief.org/patent/us/9811783/uber-surge-pricing/md",
  "google_patents_url": "https://patents.google.com/patent/US9811783",
  "relatedPatents": []
}