{
  "patent_number": "US 9398340",
  "country": "US",
  "title": "How Cable Systems Automatically Filter Ads for On-Demand Content",
  "original_title": "Asset qualification for content on demand insertion",
  "summary": "A system that checks if a cable provider is authorized and their account is active before letting them insert ads into on-demand videos.",
  "what_it_does": "This system acts as a gatekeeper for digital advertising in cable video-on-demand (VOD) services. When a cable headend requests to insert an ad (an 'asset') into a video, the system intercepts the request to verify the provider's identity and account status using specific identifiers. It then cross-references the ad's metadata—such as genre, actors, or product categories—against the content of the video to ensure the ad is a good fit. If the request is malformed or the provider is unauthorized, the system denies access or reports an empty ad slot.",
  "what_it_does_not_cover": [
    "Does not cover the actual delivery or streaming of the video content to the user's TV.",
    "Does not cover client-side ad insertion where the ad is stitched on the user's device.",
    "Does not cover real-time bidding or auction mechanisms for ad slots.",
    "Does not cover the creation or production of the video or advertisement assets themselves."
  ],
  "filed": "2012-09-27",
  "granted": "2016-07-19",
  "expires": null,
  "status": "active",
  "holder": "Canoe Ventures LLC",
  "holder_url": "https://patentbrief.org/company/canoe-ventures-llc",
  "inventors": [
    {
      "name": "Bruce C. Dilger",
      "url": "https://patentbrief.org/inventor/bruce-c-dilger"
    },
    {
      "name": "Thomas M. Moretto",
      "url": "https://patentbrief.org/inventor/thomas-m-moretto"
    },
    {
      "name": "Timothy R Whitton",
      "url": "https://patentbrief.org/inventor/timothy-r-whitton"
    },
    {
      "name": "Christopher M Rippe",
      "url": "https://patentbrief.org/inventor/christopher-m-rippe"
    },
    {
      "name": "Jonathan E. Farb",
      "url": "https://patentbrief.org/inventor/jonathan-e-farb"
    }
  ],
  "times_cited": 2,
  "tags": [
    "telecommunications",
    "software",
    "consumer_electronics"
  ],
  "abstract": "Systems and methods presented herein provide for qualifying assets for insertion into selected COD content. In one embodiment, a system is operable to select from a plurality of assets for insertion into a Content On Demand (COD) content selection. The system includes an interface operable to process a request for asset insertion into the COD content selection to extract information of the COD content selection including a provider of the COD content selection (e.g., a head end). The system also includes an asset qualification module operable to communicate with the provider of the COD content selection to validate the request, to analyze the information of the COD content selection to validate the assets for insertion into the COD content selection, and to remove one or more of the assets from insertion selection based on the validation of the assets.",
  "url": "https://patentbrief.org/patent/us/9398340/netflix-skip-intro",
  "markdown_url": "https://patentbrief.org/patent/us/9398340/netflix-skip-intro/md",
  "google_patents_url": "https://patents.google.com/patent/US9398340",
  "relatedPatents": []
}