{
  "patent_number": "US 9264471",
  "country": "US",
  "title": "How Digital Media Streams Are Automatically Tagged and Organized",
  "original_title": "Method and apparatus for segmenting media content",
  "summary": "A method for embedding standardized labels directly into digital video or audio streams so that devices can automatically identify and extract specific segments of content.",
  "what_it_does": "This patent describes a way to divide a long, continuous stream of media—like a live broadcast or a long video file—into logical parts called macro segments. Before the viewer even sees the content, the system embeds a standardized tag directly into the video data, specifically within the picture user data or Supplemental Enhancement Information (SEI). This tag acts like a digital signpost, carrying a data set that describes what that specific segment contains. When a receiving device, like a set-top box or smart TV, encounters these tags, it uses them to automatically identify and extract the relevant segments for the user, such as separating a show from its commercials.",
  "what_it_does_not_cover": [
    "Does not cover methods that identify segments based on visual analysis or pixel-level image recognition.",
    "Does not cover systems that rely on external metadata files or sidecar files that are separate from the media stream itself.",
    "Does not cover post-processing methods that analyze the stream after it has already been presented to the user.",
    "Does not cover non-standardized or proprietary tagging formats not contained within the specified picture user data or SEI fields."
  ],
  "filed": "2011-06-22",
  "granted": "2016-02-16",
  "expires": null,
  "status": "active",
  "holder": "Google Technology Holdings LLC",
  "holder_url": "https://patentbrief.org/company/google-technology-holdings-llc",
  "inventors": [
    {
      "name": "Padmassri Chandrashekar",
      "url": "https://patentbrief.org/inventor/padmassri-chandrashekar"
    },
    {
      "name": "Shailesh Ramamurthy",
      "url": "https://patentbrief.org/inventor/shailesh-ramamurthy"
    },
    {
      "name": "Padmagowri Pichumani",
      "url": "https://patentbrief.org/inventor/padmagowri-pichumani"
    }
  ],
  "times_cited": 4,
  "tags": [
    "telecommunications",
    "consumer_electronics",
    "software"
  ],
  "abstract": "To create information in media content a standardized segment tag associated with macro segments is created. To extract segments from media content, macro segments of the contiguous stream are identified based on the presence of a standardized segment tag associated with each identified segment and data is extracted from each identified segment based on the associated tag. In a device for creating information in media content, a processor identifies macro segments of the contiguous stream and creates a standardized segment tag associated with each segment. A memory stores the macro segments and the standardized tag associated with each segment. A device for extracting segments includes a processor configured to identify macro segments of the contiguous stream based on the presence of a standardized segment tag associated with each segment. The processor extracts data from each identified macro segment based on the associated standardized tag. A memory stores the extracted data.",
  "url": "https://patentbrief.org/patent/us/9264471/netflix-download-for-offline",
  "markdown_url": "https://patentbrief.org/patent/us/9264471/netflix-download-for-offline/md",
  "google_patents_url": "https://patents.google.com/patent/US9264471",
  "relatedPatents": []
}