{
  "patent_number": "US 9210222",
  "country": "US",
  "title": "How Websites Use Your Cookie Data to Show Targeted Ads",
  "original_title": "Browser cookie analysis and targeted content delivery",
  "summary": "Adobe's patent describes a system where website administrators create custom rules to match a user's browser cookie data with specific advertisements or content.",
  "what_it_does": "This patent describes a centralized system that collects data from browser cookies across multiple visitors and stores it in a central repository. A website administrator uses a special interface to define 'custom segments' by picking specific cookie parameters (like a product category) and setting logical relationships such as 'equals' or 'contains.' When a new visitor arrives, the system checks their cookies against these rules. If the data matches a segment, the system automatically serves the pre-selected content, such as a specific banner ad, to that user.",
  "what_it_does_not_cover": [
    "Does not cover tracking users across different devices or browsers using fingerprinting techniques.",
    "Does not cover real-time bidding exchanges where ad inventory is auctioned to the highest bidder.",
    "Does not cover server-side session management that does not involve user-defined segment rules.",
    "Does not cover privacy-preserving technologies that block or anonymize cookie data collection."
  ],
  "filed": "2013-03-13",
  "granted": "2015-12-08",
  "expires": null,
  "status": "active",
  "holder": "Adobe Systems Inc",
  "holder_url": "https://patentbrief.org/company/adobe-systems-inc",
  "inventors": [
    {
      "name": "Kimen Catherine Field",
      "url": "https://patentbrief.org/inventor/kimen-catherine-field"
    }
  ],
  "times_cited": 2,
  "tags": [
    "software",
    "ecommerce",
    "ai_ml"
  ],
  "abstract": "Techniques are disclosed for collecting, analyzing and compiling information stored in browser cookies, and using such information to deliver web content targeted to a particular user or audience. A browser cookie is a data structure that is stored on a user's computer and that can contain information regarding that user's previous web browsing activity. In one embodiment, information collected from browser cookies is analyzed and compiled so as to allow such information to be selectively correlated with web content stored in a targeted content repository. For example, browser cookie data indicating that a user has visited websites that sell airline tickets may be correlated with a banner advertisement for travel insurance. Once such a correlation is established, the targeted content—for example, the aforementioned travel insurance advertisement—can subsequently be delivered to future website visitors whose computers store browser cookies containing data identified as being correlated with such targeted content.",
  "url": "https://patentbrief.org/patent/us/9210222/facebook-login",
  "markdown_url": "https://patentbrief.org/patent/us/9210222/facebook-login/md",
  "google_patents_url": "https://patents.google.com/patent/US9210222",
  "relatedPatents": []
}