{
  "patent_number": "US 9154532",
  "country": "US",
  "title": "How Websites Get Paid for Referring Video Traffic",
  "original_title": "Methods and apparatus for transmitting multimedia files in a data network",
  "summary": "A method for tracking which website sent a user to a video stream so the referring site can be paid for the advertisement shown.",
  "what_it_does": "The patent describes a system that tracks the origin of a user request for a multimedia file. When a user clicks a link on a referring website, the system captures the referring site's identity and embeds this information into the digital file request. When the user later initiates a streaming session to watch the video, the streaming server uses that embedded identity to track which advertisements were shown to that specific user. Finally, the server uses this data to automatically calculate and issue payment to the referring website for the traffic it generated.",
  "what_it_does_not_cover": [
    "Does not cover general video streaming that lacks a mechanism for tracking the referring website's identity.",
    "Does not cover systems that do not explicitly link advertisement tracking to the remuneration of the referring site.",
    "Does not cover offline or non-web-based multimedia distribution methods."
  ],
  "filed": "2010-04-26",
  "granted": "2015-10-06",
  "expires": null,
  "status": "active",
  "holder": "Zaron Remote LLC",
  "holder_url": "https://patentbrief.org/company/zaron-remote-llc",
  "inventors": [
    {
      "name": "Álvaro Fernández Gutiérrez",
      "url": "https://patentbrief.org/inventor/lvaro-fernndez-gutirrez"
    }
  ],
  "times_cited": 6,
  "tags": [
    "software",
    "telecommunications",
    "ecommerce"
  ],
  "abstract": "A method of transmitting a multimedia file involves receiving a first message in a first protocol that requests first data associated with the multimedia file, the first data useable to establish a streaming session that transmits the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to a requesting device the first data and optionally the identifying data of the referring site and then receiving a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device. In another implementation a method is provided that involves receiving in a computing device from a referring site an identifier of first data associated with a multimedia file and identifying data of the referring site, which is useable for establishing a streaming session.",
  "url": "https://patentbrief.org/patent/us/9154532/netflix-original-content-recommendation",
  "markdown_url": "https://patentbrief.org/patent/us/9154532/netflix-original-content-recommendation/md",
  "google_patents_url": "https://patents.google.com/patent/US9154532",
  "relatedPatents": []
}