{
  "patent_number": "US 8769558",
  "country": "US",
  "title": "How Devices Track Offline Ad Watching and Share Media Recommendations",
  "original_title": "Discovery and analytics for episodic downloaded media",
  "summary": "A system for tracking which ads a user watches in downloaded video files while offline and reporting that data back to publishers once the device reconnects to the internet.",
  "what_it_does": "This patent describes a method for tracking media consumption on devices that are not connected to the internet. When a user downloads an episodic media file containing pre-inserted advertisements at specific timestamps, the client device logs how much of the file is played while offline. By comparing the playback duration against the known insertion points of the ads, the device determines which specific advertisements were viewed. Once the device reconnects to the internet, it transmits this data to the publisher and can facilitate social media recommendations for the content to third parties.",
  "what_it_does_not_cover": [
    "Does not cover tracking of media consumed while the device is actively connected to the internet.",
    "Does not cover systems that stream content in real-time without downloading the file first.",
    "Does not cover ad insertion methods that occur dynamically on the server side during playback.",
    "Does not cover the actual content of the advertisements themselves."
  ],
  "filed": "2009-02-12",
  "granted": "2014-07-01",
  "expires": null,
  "status": "active",
  "holder": "Sony Computer Entertainment America LLC",
  "holder_url": "https://patentbrief.org/company/sony-computer-entertainment-america-llc",
  "inventors": [
    {
      "name": "George McMullen",
      "url": "https://patentbrief.org/inventor/george-mcmullen"
    },
    {
      "name": "Peter Shafton",
      "url": "https://patentbrief.org/inventor/peter-shafton"
    },
    {
      "name": "Murgesh Navar",
      "url": "https://patentbrief.org/inventor/murgesh-navar"
    },
    {
      "name": "Andrey Yruski",
      "url": "https://patentbrief.org/inventor/andrey-yruski"
    }
  ],
  "times_cited": 20,
  "tags": [
    "consumer_electronics",
    "software",
    "telecommunications",
    "gaming"
  ],
  "abstract": "Matching advertising information to media content/user combinations in which information and content are delivered to a user over a network is disclosed. Content providers and advertisers may find out about the offerings of one another as well as user profiles and preferences thereby facilitating agreement of ads with content and users. Viral syndication is also facilitated by allowing the user to share downloaded media with friends and associates. Users may bookmark, share, and/or request/find more content with similarities to the downloaded content with various analytics being reported with respect to the same.",
  "url": "https://patentbrief.org/patent/us/8769558/netflix-adaptive-streaming",
  "markdown_url": "https://patentbrief.org/patent/us/8769558/netflix-adaptive-streaming/md",
  "google_patents_url": "https://patents.google.com/patent/US8769558",
  "relatedPatents": []
}