{
  "patent_number": "US 8521818",
  "country": "US",
  "title": "How Software Detects What You Want Based on Your Social Media Posts",
  "original_title": "Methods and apparatus for recognizing and acting upon user intentions expressed in on-line conversations and similar environments",
  "summary": "A system that reads your social media posts to figure out your intent, then automatically serves ads or updates your profile based on how likely you are to actually buy or do something.",
  "what_it_does": "This patent describes a system that monitors social media posts to identify what a user is trying to accomplish. It breaks text into segments, identifies the 'intention type' (like a complaint or a request), and extracts 'intention topics' using linguistic analysis like n-grams and part-of-speech tagging. The system then scores these intentions based on how 'actionable' they are—meaning how likely the user is to respond to a specific intervention. Finally, it automatically triggers actions, such as showing a targeted advertisement (a 'creative') or updating the user's marketing profile.",
  "what_it_does_not_cover": [
    "Does not cover human-to-human manual moderation or customer support responses.",
    "Does not cover general sentiment analysis that only labels text as positive or negative without identifying a specific actionable intent.",
    "Does not cover systems that rely solely on metadata like location or time without analyzing the actual textual content of the post."
  ],
  "filed": "2012-06-21",
  "granted": "2013-08-27",
  "expires": null,
  "status": "active",
  "holder": "Solariat Inc",
  "holder_url": "https://patentbrief.org/company/solariat-inc",
  "inventors": [
    {
      "name": "Conor McGann",
      "url": "https://patentbrief.org/inventor/conor-mcgann"
    },
    {
      "name": "Jeffrey Eric Davitz",
      "url": "https://patentbrief.org/inventor/jeffrey-eric-davitz"
    }
  ],
  "times_cited": 34,
  "tags": [
    "software",
    "ai_ml",
    "ecommerce",
    "telecommunications"
  ],
  "abstract": "Intentions of a user as expressed in an on-line conversation or other user generated content (UGC) are identified and subsequently acted upon, for example by bringing relevant or related content to the attention of the user and/or making others aware of the conversation. The intention signals derived from the UGC may be used to fashion or update a user profile or inform a broader view of the individual associated with the UGC.",
  "url": "https://patentbrief.org/patent/us/8521818/facebook-share-button",
  "markdown_url": "https://patentbrief.org/patent/us/8521818/facebook-share-button/md",
  "google_patents_url": "https://patents.google.com/patent/US8521818",
  "relatedPatents": []
}