# How Search Engines Personalize Results Based on Your Browsing History

> Google's patent for narrowing down search results by prioritizing websites that match your personal interests and past browsing habits.

- **Patent:** US 7296016
- **Original title:** Systems and methods for performing point-of-view searching
- **Owner:** Google LLC
- **Granted:** 2007
- **Status:** Public domain (expired)
- **Times cited:** 24
- **Field:** software, ai_ml, ecommerce

## What it does

This patent describes a method where a search engine uses a pre-stored set of URLs, representing a user's specific point-of-view (POV), to filter or rank search results. When you perform a search, the system doesn't just look at the query; it checks the results against your history, bookmarks, or other relevant sites to see which ones align with your established interests. For example, if you frequently visit technical engineering blogs, the system can boost the ranking of similar technical documents in your search results while pushing less relevant content further down the list.

## What it does NOT cover

- Does not cover search results that are ranked solely based on global popularity or PageRank without a user-specific POV filter.
- Does not cover real-time collaborative filtering where results are based on the behavior of other users rather than your own specific history.
- Does not cover the underlying mechanism of how a web crawler indexes the internet.

## The clever bit

The system treats your personal browsing history as a set of 'reset probabilities' in a ranking algorithm, essentially telling the search engine to 'teleport' more often to sites you actually care about when calculating result relevance.

## Real-world examples

1. Google Search personalized results based on signed-in account history
2. Browser-based search suggestions that prioritize your bookmarks
3. Search engines that boost results from sites you visit frequently

## Why it matters

This technology is a foundational element of modern personalized search. It moved the industry away from a one-size-fits-all search experience toward the tailored results users expect today. It allows search engines to act as a filter for the vast amount of information on the web by prioritizing what is actually useful to the individual user.

## Frequently asked questions

### What does How Search Engines Personalize Results Based on Your Browsing History cover?

Google's patent for narrowing down search results by prioritizing websites that match your personal interests and past browsing habits.

### Who owns patent US 7296016?

Google LLC owns this patent, granted in 2007.

### When does this patent expire?

This patent is expected to expire on November 13, 2027, when the invention enters the public domain.

### What is patent US 7296016 cited by?

This patent has been cited by 24 later patents that build on its ideas.

### What problem does this patent solve?

This technology is a foundational element of modern personalized search. It moved the industry away from a one-size-fits-all search experience toward the tailored results users expect today. It allows search engines to act as a filter for the vast amount of information on the web by prioritizing what is actually useful to the individual user.

### What does this patent NOT cover?

Does not cover search results that are ranked solely based on global popularity or PageRank without a user-specific POV filter.

**Full plain-English explainer:** https://patentbrief.org/patent/us/7296016/bing-msn-search

**Original patent:** https://patents.google.com/patent/US7296016

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_Source: PatentBrief — https://patentbrief.org. Patent facts are from public records; the plain-English explanation is PatentBrief's._