{
  "patent_number": "US 7296016",
  "country": "US",
  "title": "How Search Engines Personalize Results Based on Your Browsing History",
  "original_title": "Systems and methods for performing point-of-view searching",
  "summary": "Google's patent for narrowing down search results by prioritizing websites that match your personal interests and past browsing habits.",
  "what_it_does": "This patent describes a method where a search engine uses a pre-stored set of URLs, representing a user's specific point-of-view (POV), to filter or rank search results. When you perform a search, the system doesn't just look at the query; it checks the results against your history, bookmarks, or other relevant sites to see which ones align with your established interests. For example, if you frequently visit technical engineering blogs, the system can boost the ranking of similar technical documents in your search results while pushing less relevant content further down the list.",
  "what_it_does_not_cover": [
    "Does not cover search results that are ranked solely based on global popularity or PageRank without a user-specific POV filter.",
    "Does not cover real-time collaborative filtering where results are based on the behavior of other users rather than your own specific history.",
    "Does not cover the underlying mechanism of how a web crawler indexes the internet."
  ],
  "filed": "2003-03-12",
  "granted": "2007-11-13",
  "expires": null,
  "status": "active",
  "holder": "Google LLC",
  "holder_url": "https://patentbrief.org/company/google-llc",
  "inventors": [
    {
      "name": "Monika H. Henzinger",
      "url": "https://patentbrief.org/inventor/monika-h-henzinger"
    },
    {
      "name": "Martin Farach-Colton",
      "url": "https://patentbrief.org/inventor/martin-farach-colton"
    },
    {
      "name": "Bay-Wei Chang",
      "url": "https://patentbrief.org/inventor/bay-wei-chang"
    }
  ],
  "times_cited": 24,
  "tags": [
    "software",
    "ai_ml",
    "ecommerce"
  ],
  "abstract": "A system provides search results relating to a point-of-view (POV). The system obtains a search query and POV data. The system generates a list of documents based on the search query and filters the list of documents based on the POV data. Alternatively, the system may perform a search based on the search query and the POV data to generate the list of documents. In either case, the system then presents the list of documents as the result of the search.",
  "url": "https://patentbrief.org/patent/us/7296016/bing-msn-search",
  "markdown_url": "https://patentbrief.org/patent/us/7296016/bing-msn-search/md",
  "google_patents_url": "https://patents.google.com/patent/US7296016",
  "relatedPatents": []
}