{
  "patent_number": "US 6903756",
  "country": "US",
  "title": "How Virtual Fitting Rooms Work for Online Shopping",
  "original_title": "Merged images viewed via a virtual storage closet",
  "summary": "A method for creating a virtual dressing room where a user's photo is combined with images of clothing from different websites to see how they look together.",
  "what_it_does": "This patent describes a central host website that acts as a bridge between a shopper and multiple different online clothing retailers. When a user selects a personal structure—like a saved photograph of themselves—the host site fetches images of clothing from various external retail sites. It then creates a composite image by digitally overlaying the selected clothing onto the user's structure. The system also manages a virtual storage closet to keep track of these clothing images, allowing users to save items for future viewing or comparison.",
  "what_it_does_not_cover": [
    "Does not cover physical try-on technology or augmented reality mirrors that use real-time video feeds.",
    "Does not cover automated body measurements or AI-driven size recommendations.",
    "Does not cover the specific image processing algorithms used to blend the clothing onto the body.",
    "Does not cover local software applications that perform image editing without a web-linkable host-site architecture."
  ],
  "filed": "2000-03-17",
  "granted": "2005-06-07",
  "expires": null,
  "status": "active",
  "holder": "Jarbridge Inc",
  "holder_url": "https://patentbrief.org/company/jarbridge-inc",
  "inventors": [
    {
      "name": "Robert Giannini",
      "url": "https://patentbrief.org/inventor/robert-giannini"
    }
  ],
  "times_cited": 35,
  "tags": [
    "ecommerce",
    "software",
    "consumer_electronics"
  ],
  "abstract": "An e-commerce method involves on-line viewing of a first article through a linking node for virtual merging on another structure. A particular application of the invention is directed to a method of on-line apparel shopping. The method includes providing a host-site accessible to an on-line viewer (customer) and web-linkable to a retailer having an apparel site. The retailer's apparel site has images of articles stored in a virtual closet. These articles can be apparel from retail stores for viewing over the web, and the on-line viewer is linked to the host-site. The consumer selects a structure, such as a photograph of a person captured in system memory, in response to a command received by the on-line viewer. Using the host-site, the viewer or customer is linked to the retailer's apparel site and images are passed from that site for view by the customer. Apparel is selected and virtually merged with the structure by forming an image including representations of both the structure and the selected apparel.",
  "url": "https://patentbrief.org/patent/us/6903756/expos-window-management",
  "markdown_url": "https://patentbrief.org/patent/us/6903756/expos-window-management/md",
  "google_patents_url": "https://patents.google.com/patent/US6903756",
  "relatedPatents": []
}