# Delivering Targeted Ads and Digital Content to Remote Kiosks > A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests. - **Patent:** US 10210529 - **Original title:** Systems and methods for advertising on remote locations - **Owner:** Mediaport Entertainment Inc - **Granted:** 2019 - **Status:** Public domain (expired) - **Times cited:** 0 - **Field:** consumer_electronics, software, telecommunications, ecommerce ## What it does This patent describes a system where a central server manages digital content and ads for remote kiosks. It uses a 'semi-dynamic' transfer method: the central server pushes some content during scheduled times to optimize network traffic, while the kiosk requests remaining pieces in real-time as users interact with it. The system tracks user browsing and transaction history to customize the ads shown on the kiosk's display. For example, if a user browses for a specific movie at a kiosk, the system uses that data to display ads for related merchandise or future screenings on the kiosk screen. ## What it does NOT cover - Does not cover systems that rely solely on real-time streaming without scheduled background data pushes. - Does not cover advertising systems that do not incorporate user-specific browsing or transaction data. - Does not cover simple static digital signage that displays the same content to every user regardless of their activity. ## The clever bit The system intelligently splits data delivery into two modes: proactive background updates for efficiency and reactive real-time requests for immediate user needs, effectively masking network latency. ## Real-world examples 1. Interactive movie rental kiosks 2. Digital music or media download stations in retail stores 3. Customized promotional kiosks in shopping malls ## Why it matters This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces. ## Frequently asked questions ### What does Delivering Targeted Ads and Digital Content to Remote Kiosks cover? A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests. ### Who owns patent US 10210529? Mediaport Entertainment Inc owns this patent, granted in 2019. ### When does this patent expire? This patent is expected to expire on February 19, 2039, when the invention enters the public domain. ### What problem does this patent solve? This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces. ### What does this patent NOT cover? Does not cover systems that rely solely on real-time streaming without scheduled background data pushes. **Full plain-English explainer:** https://patentbrief.org/patent/us/10210529/shopify-app-store **Original patent:** https://patents.google.com/patent/US10210529 --- _Source: PatentBrief — https://patentbrief.org. Patent facts are from public records; the plain-English explanation is PatentBrief's._ ## Related patents Semantically similar inventions in the PatentBrief corpus: - [How Phones Store and Rotate Ads Locally by Breaking Rules](https://patentbrief.org/patent/us/8423408/amazon-advertising) — Sprint's 2006 patent on a system that downloads a pool of ads to a phone and uses an on-device manager to decide which ad to show, even breaking its own rules to make sure lagging ad campaigns get seen. - [How Servers Combine Global and Local Content for Personalized Web Displays](https://patentbrief.org/patent/us/6122658/custom-localized-information-in-a-networked-server-for-display-to-an-end-user) — A 1997 Microsoft patent describing how a server can mix general content with specific local details to create a personalized experience for users based on their location or demographics. - [How Cable Networks Manage Virtual Ownership of Digital Movies](https://patentbrief.org/patent/us/9021535/netflix-user-profiles) — A system for cable providers to let users 'own' digital movies on a server instead of buying physical discs, allowing the provider to update that content remotely. - [How a Server Updates Smart Card Apps and Shows Ads](https://patentbrief.org/patent/us/9959544/updating-an-application-on-a-smart-card-and-displaying-an-advertisement) — This patent describes a system where a central server authenticates a smart card user, identifies the specific smart card, allows the user to update applications on it, and then sends an advertisement to the user's computer. - [How Devices Track Offline Ad Watching and Share Media Recommendations](https://patentbrief.org/patent/us/8769558/netflix-adaptive-streaming) — A system for tracking which ads a user watches in downloaded video files while offline and reporting that data back to publishers once the device reconnects to the internet.