# Delivering Targeted Ads and Digital Content to Remote Kiosks

> A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests.

- **Patent:** US 10210529
- **Original title:** Systems and methods for advertising on remote locations
- **Owner:** Mediaport Entertainment Inc
- **Granted:** 2019
- **Status:** Public domain (expired)
- **Times cited:** 0
- **Field:** consumer_electronics, software, telecommunications, ecommerce

## What it does

This patent describes a system where a central server manages digital content and ads for remote kiosks. It uses a 'semi-dynamic' transfer method: the central server pushes some content during scheduled times to optimize network traffic, while the kiosk requests remaining pieces in real-time as users interact with it. The system tracks user browsing and transaction history to customize the ads shown on the kiosk's display. For example, if a user browses for a specific movie at a kiosk, the system uses that data to display ads for related merchandise or future screenings on the kiosk screen.

## What it does NOT cover

- Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.
- Does not cover advertising systems that do not incorporate user-specific browsing or transaction data.
- Does not cover simple static digital signage that displays the same content to every user regardless of their activity.

## The clever bit

The system intelligently splits data delivery into two modes: proactive background updates for efficiency and reactive real-time requests for immediate user needs, effectively masking network latency.

## Real-world examples

1. Interactive movie rental kiosks
2. Digital music or media download stations in retail stores
3. Customized promotional kiosks in shopping malls

## Why it matters

This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces.

## Frequently asked questions

### What does Delivering Targeted Ads and Digital Content to Remote Kiosks cover?

A method for sending digital content and personalized advertisements to remote kiosks by combining scheduled data pushes with real-time requests.

### Who owns patent US 10210529?

Mediaport Entertainment Inc owns this patent, granted in 2019.

### When does this patent expire?

This patent is expected to expire on February 19, 2039, when the invention enters the public domain.

### What problem does this patent solve?

This patent addresses the challenge of bandwidth management in remote digital distribution. By balancing scheduled 'pushes' with on-demand 'pulls,' it allows kiosks to remain responsive without requiring a constant high-speed connection for every piece of data. It reflects the early 2000s transition toward data-driven, personalized retail experiences in public spaces.

### What does this patent NOT cover?

Does not cover systems that rely solely on real-time streaming without scheduled background data pushes.

**Full plain-English explainer:** https://patentbrief.org/patent/us/10210529/shopify-app-store

**Original patent:** https://patents.google.com/patent/US10210529

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_Source: PatentBrief — https://patentbrief.org. Patent facts are from public records; the plain-English explanation is PatentBrief's._